How to Get Free PR Leads by Subscribing to HARO
If you follow HARO (Help a Reporter Out) you may have recently read a listing for an opening for a senior PR account manager at Boston company (due to HARO rules I cannot tell you the name of the company or risk getting booted off HARO's list myself.)
The listing queried for prospects with flair: "You must have sick consumer experience, consider yourself a social media junkie and kick-butt at getting media coverage (traditional and social). "Company Name Removed" has a culture that rocks the house — from Sam Adams on tap in the office (for after hours) to "Bring Your Parents To Work Day" to smart, fun and accountable employees, they got it all goin' on. Their hip new crib overlooks Bostons sky-line, harbor and airport…"
A little unconventional? Yes. Effective? Only "Company Name Removed" can tell you for certain. But if you are not already using HARO you should. It […]