4 Tips on Effective Presenting, Courtesy of a Waiter

My wife and I went to dinner last night to an Italian place near the United Nations. Our captain (let's call him Arturo) came over to tell us about the specials, and something rather noteworthy unfolded. I have been to my share of restaurants and heard the specials hundreds (thousands?) of times. It's always interesting to listen to. Some servers read off a card as if it's their first time hearing the information. Others have tried without success to memorize their lines and look up and to the right to pull a description of the sauce out of their head. Some have accents that are impenetrable (either Italian, Brooklyn or Long Island).
But this was different. Arturo delivered his presentation with pitch-perfect confidence and articulation. His smile conveyed a sense that he had personally relished every dish he described. His vocabulary and cadence created an image in our minds that […]

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