Read this Before You Make Your Next Sales Presentation
Thursday, July 29th, 2010I was speaking the other day with a coaching client of mine who felt his team needed a new presentation they could use in front of prospects. In their business, a "pitch book" is a common tool for sales calls. It can be presented in various ways: a PowerPoint deck with the pages printed in a flip-chart type of book; a PowerPoint deck that is projected onto a screen while the seller presents; a spiral-bound, printed PowerPoint deck that the seller makes a copy of for the prospect, with both of them flipping the pages.
All of these approaches are deeply unsatisfying.
Think about the last time you were pitched in any one of these ways. What went through your mind? My main thought centered around trying to figure out how many pages of PowerPoint I was going to have to endure, whether presented in flip-chart, screen-format, or book. ( "If she […]