Hey, Michael Gerber: Seth Godin is Calling You Out
Tuesday, March 30th, 2010I first read The E-Myth Revisited by Michael E. Gerber about a decade ago and since then re-read it often as a seminal book on entrepreneurship. Its basic premise is that an entrepreneur needs to be able to work on, rather than in, her business. As long as she is a "technician" (for example, a bakery owner who bakes the cookies in her bakery) she will never become a CEO able to spend time on opportunities like expanding the number of bakeries she owns.
I bought into this common-sense philosophy for years because I could see it at play in my own small business where, at times, I did or was involved in every aspect of the business. E-Myth was my guide to avoiding that trap.
Until a few weeks ago when I finished Seth Godin's new book, Linchpin: Are You Indispensable.
In it, Godin lays out a blueprint for a new definition […]